EU Bubble Insider with Liora Kern

Krzysztof Bulski speaks with Liora Kern, Communication Strategist, Growth Marketer & Storyteller at ZN.

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In this insightful episode of the EU Bubble Insider podcast with Liora Kern, a seasoned Communication Strategist, Growth Marketer & Storyteller at ZN in Brussels, we take you on a journey through the dynamic landscape of communications and digital storytelling. The podcast explores key issues, from the importance of personal branding to the empowerment of women in EU public affairs, and delves into the technological advancements shaping the industry.

One of the cornerstones of our conversation was the significance of personal branding in today’s digital age. Liora emphasised how professionals, especially within the EU Affairs realm, can harness the power of online platforms to bolster their personal brands. With a plethora of tools at one’s disposal, such as LinkedIn and Twitter, establishing a strong online presence is paramount. Liora shares practical tips, such as being authentic, and engaging in meaningful discussions to help build a personal brand that reflects one’s values and expertise.

An important aspect of the conversation was gender equality and women’s representation in EU public affairs. Liora mentioned the book “The Authority Gap” by Mary Ann Sieghart, describing it as an eye-opener. We more than agreed on the importance of encouraging women to step into expert roles and inviting more female experts to debates and events.

The podcast presents an interesting discussion, offering valuable insights and actionable advice on personal branding, women empowerment, hybrid events, and the integration of artificial intelligence in communications. It is certainly worthy of your time.