EU Bubble Insider with with Filip Lugovic

Filip Lugovic, co-founder of RightStreet Digital, shares invaluable insights on mastering digital communication strategies and effective networking within the ever-evolving Brussels bubble.

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Hello, Insiders!

In our latest podcast episode of EU Bubble Insider, I had the privilege of hosting an enriching conversation with Filip Lugovic, the co-founder and managing director of Right Street Digital. Our discussion ventured deep into the realms of digital communication, exploring the seismic shifts in the landscape and the role of networking in the bustling political hub of Brussels.

Filip’s journey from a door-to-door salesperson to a digital strategy expert in the EU affairs world is not just inspiring but also a testament to the power of adaptability and foresight in today's digital era. He shared how his early experiences shaped his understanding of business and communication, leading to the inception of his consultancy.

One of the key takeaways from our conversation was the transformative impact of social media and AI on public affairs and communications. Filip elaborated on the initial skepticism around social media within EU affairs and how it has evolved into a critical tool for engagement and advocacy.

Networking, according to Filip, is more than just a skill—it’s an essential strategy for anyone looking to make their mark in the Brussels bubble. He shares personal anecdotes and tips on how to network effectively, emphasizing authenticity and the importance of follow-ups. Filip’s approach to building relationships is not about selling but about understanding and helping, which resonates deeply with my own philosophy.

We also delved into the importance of diversity in the Brussels bubble — not just in terms of cultural backgrounds but also professional experiences. Filip advocated for a broader spectrum of skills and perspectives in EU affairs, which would enrich the policy-making process and bring about more innovative solutions.

As we wrapped up our conversation, Filip shared his thoughts on the future of digital communications and the need for continuous learning and adaptation. His outlook on the evolving demands of the market and the role of digital strategies in shaping public opinion and policy are both enlightening and motivational.

Whether you’re an insider or just curious about the intersection of politics and digital media, I believe this episode of EU Bubble Insider is a must-listen!

Thank you for tuning in, and I look forward to bringing more insights and discussions your way.